Last weekend while strolling through Broadway Market in London, I stumbled upon a true gem. Even though Elka was shutting down for the day, she quickly attended to the presence of a new customer at her stand. Intrigued by the various beauty products, like none I had seen before, I asked Elka, brand owner and founder, for a more information. Little did I know, there was quite a lot to know about this skin care brand.
34.4 is a all natural skin care brand for women and men. All products are created by hand and are 100% all natural. Every sale supports the Natural Beekeeping Trust (an enterprise “hoping to inspire people to live in peace with the bees, be good hosts to them, guard them and grow for them, in all ways imaginable”) and is a registered Social Enterprise. Elka and her team see business as having an impact on both the individuals who work within it as well as the wider community. Another awesome anecdote – their products are tested on friends, not animals. And why the name? Well, it’s the optimum temperature for a brood to thrive in the heart of the beehive and the percentage (3.44%) that is donated to the Trust.
So what product did I select? Face No. 2 – an easily absorbed, light moisturiser, made with beeswax and honey blended with apricot kernel oil and coconut oil that is hydrating and even makes your skin radiate (if I do say so myself). The product can also be used as a makeup base, and it works excellently. Even cooler – 34.4º has a Cradle to Cradle® policy, meaning for every six empty black containers returned to them, you’ll be sent one free product of your choice. I can’t wait to try more of their products, as I truly believe in everything this wonderful brand stands for. Please check out their website for more information and stay tuned for some collaborative work together.